Job Description

  • Job LocationUS-AZ-SCOTTSDALE
    Requisition ID
    2018-13480
    Shift
    01 - Days
    Department
    Digital Marketing
    Facility
    Support Services
    Position Type
    Regular Full-Time
    Physical Work Location and New Employee Orientation Location : Address
    8125 N HAYDEN RD
    Work Hours (ex:M-F, 8am - 4pm)
    M-F 8a-5p
  • Overview

    HonorHealth is a non-profit, local healthcare organization known for community service and outstanding medical quality. HonorHealth encompasses five acute care hospitals with approximately 11,500 employees and 4,500 volunteers, over 70 primary and specialty care practices, clinical research, medical education, an inpatient rehabilitation hospital, an Accountable Care Organization, two foundations, and extensive community services.

    HonorHealth is a leader in medical innovation, talent and technology with a genuine commitment to your growth. The health system's vibrant careers take place in an environment filled with opportunity and respect because we see the HONOR in you.

    Qualifications

    Education
    Bachelor's Degree in marketing, digital or related field. Required

    Experience
    3 years professional experience in digital marketing, social media, website management and mobile applications. Required

    Responsibilities

    Job Summary
    The Spec-Digital Marketing works on a variety of digital, mobile, and social media campaigns to increase patient volumes, engagement with HonorHealth, and equity to the HonorHealth brand. Specifically works on growing and managing assigned HonorHealth social media channels and UI/UX web design to make HonorHealth's digital properties meet and anticipate users' needs. The Digital Marketing Specialist will work on SEO strategy and specific tactics with other team members.
    • Translates business goals and requirements into effective digital experiences on our sites and channels and creates user cases and user stories to articulate business requirements. Creates UX documentation (site flows, sitemaps, user journeys, wireframes, and user interaction specifications) to communicate concepts and user experience designs to internal and external partners. Drives customer research and A/B testing to validate designs and discover new insights while leveraging solid analytics and experimentation frameworks to make data-driven decisions. Designs usability testing protocols and manage testing sessions during project development. Works with various teams to ensure the best user experience on sites and channels. Leads and establish best practices and design thinking / process - driving best digital experience and ensure adherence to design best practices, standards, brand consistency.
    • Leverages social media to build brand awareness, website traffic, and engagement for customers - through campaigns and regular posting, listening, and combinations with other campaigns. Proactively positions HonorHealth in the community by cultivating positive relationships that generate positive consumer reviews, online news content with media and social influencers.Manage and conduct analysis of digital performance dashboard for all HonorHealth digital properties including corporate websites, physician portals, intranets, mobile applications
    • Manages employee site experience and content production, and assists in Honorhealth.com content production. Identify opportunities for applying new technologies, digital products and services to marketing campaigns. Assist in marketing automation, subscription, text and nurturing, and other tactics to increase ROI. Cultivates and maintains strong working relationships with service line and physician dyad leadership and human resources leadership in support of physician alignment, employee engagement and strategic plan objectives.
    • Conduct keyword optimization research for new and existing content opportunities. Develops and promotes SEO best practices and monitoring of content to ensure proper optimization. Conduct research to identify search query trends & keywords, real-time search and news media activity, popular social media topics, trends, market opportunities, or competitor performance.Seeks networking and professional collaboration opportunities to broaden knowledge base. Maintains open communication with vendors of assigned software applications. Maintains currency of health industry initiatives and required technical skills.



    It is the policy of HonorHealth to provide equal opportunity in employment. Selection and employment of applicants will be made on the basis of their qualifications without regard to race, color, religion, creed, national origin, age, disability, sexual orientation, marital status, veteran status or any other legally protected status.

    Please review the Equal Employment Opportunity poster.

    Please review the Equal Employment Opportunity Poster.HonorHealth wants all interested and qualified candidates to apply for employment opportunities. If you are an applicant with a disability who is unable to use our online tools to search and apply for jobs, please contact us at EmploymentOffice@HonorHealth.com . Please indicate the specifics of the assistance needed. This option is reserved only for individuals with disabilities that are unable to use the online tools and is not intended for other purposes.

    Application Instructions

    Please click on the link below to apply for this position. A new window will open and direct you to apply at our corporate careers page. We look forward to hearing from you!

    Apply Online